5 harsh realities Tottenham must face to go from good to great
1. The club will need to leave ticket revenue on the table
One of my biggest concerns with Tottenham’s new stadium, is that it will fail to replicate the atmosphere that makes White Hart Lane so special. That might be an unrealistic wish, but it’s still something Spurs should strive for.
The easiest way to make sure the new stadium doesn’t become like say…The Emirates…is to avoid gouging fans with high ticket prices. Doing that keeps the club’s most passionate fans out of the best seats. Inevitably, that causes a club’s home atmosphere to erode.
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On the contrary, if the club were to make a decision to hold ticket prices down slightly, they could create a truly raucous atmosphere. Just imagine how much a Dortmund style atmosphere would aid Tottenham in their quest to win a Premier League title.
I admit this is a tough thing to ask Daniel Levy and company to do, but it’s vital for the club’s future. If they try to squeeze every penny out of ticket prices they can, it’s going to have a negative impact on the club’s home crowd. The smarter decision would be to keep ticket prices reasonable and recover their money on the back-end after the club enjoy’s unprecedented success on the pitch.
Make no mistake about it, Spurs face a huge challenge going from good to great. It’s a journey fraught with peril. Still, Tottenham are capable of making it happen.