Why Manchester United should not pay full price for Jadon Sancho

BREMEN, GERMANY - FEBRUARY 22: (BILD ZEITUNG OUT) Jadon Sancho of Borussia Dortmund controls the ball during the Bundesliga match between SV Werder Bremen and Borussia Dortmund at Wohninvest Weserstadion on February 22, 2020 in Bremen, Germany. (Photo by Max Maiwald/DeFodi Images via Getty Images)
BREMEN, GERMANY - FEBRUARY 22: (BILD ZEITUNG OUT) Jadon Sancho of Borussia Dortmund controls the ball during the Bundesliga match between SV Werder Bremen and Borussia Dortmund at Wohninvest Weserstadion on February 22, 2020 in Bremen, Germany. (Photo by Max Maiwald/DeFodi Images via Getty Images) /
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Manchester United
Ed Woodward, Manchester United (Photo by PAUL ELLIS/AFP via Getty Images) /

Who really knows Sancho’s value?

The pause in world football caused a dramatic negative impact on club revenue, especially in the form of TV contracts, gate receipts, and merchandising. The biggest and second-biggest teams in England and Germany respectively were no exception.

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Both United and BVB reported revenue shortfalls significantly during the quarter when the pandemic initially affected football. The impact during the quarter that just ended will be worse.

Manchester United has had to dip into their revolving credit line to maintain operations and purchase players they have targeted.

All players’ values have also decreased as a result of the significant financial impact of the disruption in play.

Per Transfermarkt, Jadon Sancho’s market value has dropped from $143 million (€126.3 million) to $128.7 million (€113.6 million). This is over 6 million less than Dortmund’s price tag.

Though Jadon Sancho put up crazy stats in the Bundesliga, those numbers will likely not translate to the Premier League. The English top-flight has better teams, coaches, and defenses from top to bottom.

The EPL’s UEFA co-efficient score is 19% higher than the German top-flight. Using this number, I would lower the 20-year old English international’s true value to €92 million.

In this chess game, United has less money to spend, and BVB can not afford to receive less than actual market value. Ed Woodward should give up no more than €92 million worth of his pieces on the board.