How your club can win the summer transfer market

The second step to winning the summer transfer window is understanding what the other club or prospective player values the most.

The first step in the process of winning the summer transfer window is knowing what your club values and in what order they fall in the context of their situation.

Once this is clear, then your organization is ready to take the next step, which is to figure out what the other club values the most in their situation.

Many times, sporting directors or directors of football sit around guessing about what they think the prospective player and their team values the most.

In my experience, this is an absolute mistake and a waste of everyone’s time.

The fact that a player or club has entered into preliminary discussions about making a deal suggests that there is some motivation by the other side to move forward.

Motivation to change comes in stages.

When people or businesses start talking about the idea of a deal, then this is considered the contemplative stage, which means one party is consciously thinking of making a move.

In Lionel Messi’s case, he sent a fax to Barcelona to let them know he wanted to leave the club on a free transfer exercising a clause in his contract.

Leo’s step showed the next stage in the change process, which is the preparation stage, which is when the club or individual takes the necessary steps to make a move.

The key, once it becomes aware that the prospective player wants a transfer and their club wants a deal, is to know what each values the most.

This discovery can be made by doing two things: One, reflecting or mirroring back to the party what they are saying in conversation. Secondly, by asking clearly: What is this all about?

By reflecting responses and asking what reasons why they wish to make a change or move, your club will get a clear idea of what the other side is holding as its highest values.