Cristiano Ronaldo just did what no soccer player in history ever could

The Al-Nassr star becomes soccer’s first billionaire, proving once again that his influence goes far beyond the field
TOPSHOT-FBL-KSA-NASSR-RIYADH
TOPSHOT-FBL-KSA-NASSR-RIYADH | FAYEZ NURELDINE/GettyImages

Cristiano Ronaldo has done something no one else in soccer ever managed to pull off. Reports from Bloomberg say the Portuguese forward is now the first player in history to reach billionaire status, with an estimated fortune of around $1.4 billion. At 40 years old, the Al-Nassr star keeps proving that his name still carries power and that his influence goes far beyond the pitch. This milestone puts him in a truly elite group, one that even most of the greatest athletes in the world can’t claim to be part of.

According to Bloomberg, Cristiano’s latest deal with Al-Nassr, worth more than $400 million, was the final boost that pushed him over the billion-dollar line. His first contract with the Saudi club brought in about $200 million, meaning he’s earned over $600 million from the team alone through 2027. Between 2002 and 2023, Ronaldo made roughly $550 million in salaries across his career, a figure that highlights just how much financial weight he’s carried everywhere he’s played.

Al Nassr v Al Riyadh - Saudi Pro League
Al Nassr v Al Riyadh - Saudi Pro League | Abdullah Ahmed/GettyImages

The player who turned himself into a brand

Cristiano Ronaldo figured out long ago that success isn’t just about scoring goals. Beyond what he earns on the field, he’s built an empire through endorsements and smart investments. Brands like Nike, Armani, and Castrol have been tied to him for years, but he’s also gone into business for himself: hotels, fashion, tourism. He even owns his own hotel chain and has stakes in several ventures in Portugal, mainly in Lisbon. His sponsorships alone are estimated at around $175 million, keeping him among the most marketable figures in global sports.

What’s impressive is how methodical it’s all been. Ronaldo turned his career into a business — every partnership, every contract, every move made with purpose. It’s a rare level of long-term thinking in a sport where most players live from season to season. He’s built his success on discipline, visibility, and an almost obsessive control of his image.

A milestone that shifts the game

Cristiano Ronaldo’s billion-dollar milestone carries more than financial weight; it’s symbolic. Only a handful of athletes in any sport have reached that point. Roger Federer and Michael Jordan did, though in completely different ways. Federer hit the mark through his stake in the sports brand On, while Jordan built his fortune through endorsement deals, especially with Nike. Ronaldo got there through performance, what he’s achieved on the field, year after year. No other soccer player has ever done that.

The figure is massive, but the meaning behind it is even bigger. It tells the story of a career built with intention on every front, sporting, commercial, personal. Ronaldo has evolved with time, adapting to new stages without ever losing relevance. Even now, playing outside Europe’s spotlight, he remains headline material. He’s still an example of persistence and continues to redefine what success looks like in modern sports.

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